The Mad Men (and women) probably could have hardly created a better concept: For now already ten years the international music and lifestyle program of the Telekom, Electronic Beats, obtains not only to keep it’s mother corporation’s name on the street (and net), but indeed creates a consistent added value for its potential (new) consumers with a media conglomerate of online, print and DVD magazines plus radio. Tough, the centrepiece through all the years is and has been the EB Festivals and tours all over Europe – f.i. with Andy Butler and his Hercules and Love Affair in Berlin in 2008 or (our first ever) Fever Ray (gig) in Cologne in 2009. Of course, this spent together decade needs to be celebrated with a big party on November 4 at Berlin’s Radialsystem V.
So it’s rather appropriate to have an headliner as steeped in history as EB itself – or even a bit more like Britain’s synth pop visionaries The Human League. Musically active more or less but ever since 1977 the three-piece is currently reading its by now tenth studio album for Wall of Sound. And whether this will be filled with more intelligent, catchy hits like ”Don’t You Want Me” from 1981, still part of the common nocturnal disco canon (also as instrumental mix), or not, can be discussed to a first extent after their appearance in Berlin, since Philip Oakey, Joanne Catherall and Susan Ann Sulley have announced to already try out some of the new songs live on stage.
A completely new, redone set, unifying both, DJ set and live performance, can be experienced with ex-Moloko singer and (probably registered) style icon Róisín Murphy (photo above). 2008 saw her already joining the Electronic Beats with her second solo album Overpowered from the previous year, then more recently she was prominently supporting Crookers in the studio and gave birth to her first child at the end of 2009. Together with “Orally Fixated” her artistic approach towards her soon-to-be motherhood, second single “Mamma’s Place” (with a very pregnant and also well dressed Murphy on the cover) from earlier this year was the release by the Irishwoman.
More guitar focus and even bigger pop gestures will then be offered by the Mancunians behind Delphic, who will complete with this gig a quite successful year in the international limelight, following the release of their debut LP Acolyte in January. Too, WhoMadeWho’s bass player Tomas Høffding will return to the Spree river with his solo alter-ego Bon Homme after his recent set at the Berlin Festival.
Admittedly the jamboree is already sold out, but everyone, who leaves us his or her birthday greeting for Electronic Beats in the comments (or alternatively on our Facebook page) until Tuesday (11/02/2010), 2 pm, can win a pair of invites for Thursday. The winner will be chosen random – so good luck!
10 years of Electronic Beats
Thursday, November 4, 2010
Berlin, Germany 10243