„I don‘t want to be the future of „L.A. Hip Hop“ I want to be the future of music“, Tyler, The Creator wrote on his Twitter account last month. And the consent between music press, listeners and other rappers such as Mos Def, Kanye West or Pharrell Williams demonstrates that he’s by now not only the future of the local scene anymore. Much more, it suggests that the 19-years-old has successfully refreshed the hip hop culture with his dark to ironic approach already.
Tyler sits on a bar stool . He wears a patterned shirt and a cap, looking just like the cute(?) post-pubertal skater boy he probably is. But it’s not cuteness, which you would associate with him, when the sharp sounds of „Yonkers“ and Tyler’s deep, blurred-by-darkness voice come on. He’s angry, uses fuck in exorbitantly high number, eats a cockroach, which makes him puke, wears black contact lenses, turning him into a sociopath in a patient chair, from which he hangs himself off at the end. This as lyrically as visually brilliant work earned him more than 7m clicks on Youtube. But he doesn‘t give a shit. He just wants to make music to conquer the whole universe with.
I’m feeling like the Bulls, I’ve got a Gang of Wolves
Odd Future is children that’s fucked up on they mental
Simple but probably not, fuck them („Bastard“)
That Tyler’s favourite English word seems to be fuck, is not hard to guess from his lyrics or tweets. And yes, this might not be unique characteristic in the rap business, but seldom it’s embedded as viciously as the FUCK in his (con)texts. In the music of Tyler, The Creators dark thoughts and insults just culminate into an alter ego that is his Mr. Evil.
The diabolically lyrical genius becomes visible between rapes and a fatherless childhood, both main themes of his first album Bastard, the genesis of the hip hop collective Odd Future (Wolf Gang Kill Them All), short: OFWGKTA. Here about ten artists from Los Angeles, or more precisely: the deprived area of Crenshaw, where Ice Cube was born and raised and Ice T grew up, collaborate, while presenting their talents via an own Tumblr, from which you can download free mixtapes and productions. But the free number of which might decline soon, since just this week, the collective sold its distribution rights to major label Sony RED. And while still earning complete artistic freedom, this should earn them lots of money from now on. Also May 6 will mark the official release of Tyler, The Creator’s next album Goblin via XL Recordings / Beggars. So the creator is already busy ironising the probable changes the undoubted future success might have on him with the fictional golf playing character of Thurnis Haley.
Odd Future includes video artists, rappers, djs and skaters, declaring intensity and viciousness to their constitutive features. They not only write about raping and bitches, but with their extroverted TV appearances, such as on the Jimmy Fallon Show, and the personification as wolves they collective turns into a permanent extreme. Extremely loud, extremely musically and sometimes even extremely funny, like when being portrayed by Terry Richardson. It shouldn’t get boring with them soon.
On May 6 Tyler, The Creator and OFWGKTA will play at Cossiopaia, Berlin, alas, the gig is already sold out. A good overview on the Odd Future works offers the feature Youth And Young Manhood by The Quietus.